FORSYTH SQUARE
Entertainment District
Forsyth Square is a conceptualized entertainment district for the city of Savannah to be utilized by locals and tourists alike. One of the primary issues is that currently, Savanah has no centralized place for upcoming events. By creating an app and website, tourists and locals can be informed about what events are scheduled. Events can be sorted by type and then saved or shared. Jazz Fest and Side Walk Arts are already established attractions, but the Vintage Market would hypothetically highlight the already flourishing vintage stores here. This identity translated into posters, merchandise, wayfinding, and more.
image courtesy of Savannah Morning News
thinking outside the square
The history of Savannah directly inspired the concept for this identity. In the 1950s, a plan emerged to pave over the squares of Savannah to make way for the new long buses. Clermont Huger Lee, the first female landscape architect licensed in Georgia, proposed rounding the corners of the squares and consequently preserved the 22 historic squares. The name Forsyth Square unifies the location of the district, Forsyth Park, with the surrounding squares.
The building blocks...
This branding celebrates the Savannah community’s building blocks, including individuals like Lee, businesses, landmarks, legends, and more. The shapes in the logo also echo the other curvilinear shapes in Savannah. This includes the steps on river street, the amphitheater, trollies, railroad tracks, and beyond. The community’s layers, complexity, and vibrancy informed the design. These things are also what inspired the use of risograph texture.
Know the code?
A color-coded system identifies the attractions around Forsyth Park to communicate events and activities to tourists and locals alike. The core system can be broken down into pink for shopping, purple for entertainment, bright green for food, and blue for the squares.
The Sounds of Savannah
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